Inspired by Maria Sharapova, the Nike Training Club app is designed to help you reach your fitness goals — no matter what they are — by giving you the tools, the motivation, and accountability you need to feel successful, be confident and MAKE YOURSELF.
DIGITAL ASSETS + SOCIAL CONTENT
We went on a road trip, going to every corner of the State of Georgia to get portraits of Georgia residents from all walks o f life, especially of “hard-to-count” audiences (rural, undocumented, homeless, and non-English speaking). The message was clear and personal on the benefits of Census funding to help build schools, healthcare, highways and more. A simple inclusive theme showed that every person in Georgia matters, and can have their voice heard by filling out the 2020 Census.
GRAphic identity / TV / Print / Radio / WEBSITE + Digital / social / grassroots - placemats, BUTTONS, CHURCH FANS, TABLE TENT CARDS, DOOR HANGERS, COLORING PAGES, WINDOW CLINGS, T-SHIRTS, STICKERS
PHOTOGRAPHY: STEVE WEST
We used stop-motion to answer the age-old question, “What is Cheerwine?”
(Answer: It’s a soft drink). A simple concept reinforced the homespun cheery character of this classic regional favorite. Amazing what you can do with paper and scissors.
TV / PRINT / RADIO / WEBSITE + DIGITAL / SOCIAL GRASSROOTS - STREET TEAM / EVENTS - MUSIC FESTIVALS
STOP MOTION: AWESOME INC
Annual campaign featuring true stories f rom Georgia residents whose lives have been fundamentally improved through the hard work and expertise of the lawyers who fought for them. This installment showcased both lawyers currently practicing, as well as a spotlight on Donald L . Hollowell, one Georgia’s “hidden legal heroes” during the civil rights movement featured in the Arc of Justice initiative, which is co-sponsored by the SBOG. We filmed civil rights icon Reverend Otis Moss, Jr. at the Center for Civil and Human Rights, recalling the achievements of his friend.
TV / PRINT / RADIO / WEBSITE + DIGITAL / SOCIAL
VIDEOGRAPHY: RAIDER FILMS
Hand-painted and stenciled scrap pieces of wood brought this work to life. We used simple real - life photos. No fancy photoshop, just the help of a trampoline. Then integrated the work f rom mass media down to grassroot tattoos. The result is a gritty branding campaign that has built awareness and street cred for Rhino Boards.
TV / PRINT / RADIO / WEBSITE + DIGITAL / SOCIAL / PREMIUMS - STICKERS & TATTOOS GRASSROOTS - STREET STENCILS / EVENT – SKATE PARK CLEANUP FUNDRAISER
The Strong4Life campaign for Children’s Healthcare of Atlanta encourages and helps busy parents raise healthier families. Our audience and strategy were three-fold: to equip parents with the resources they needed at home for healthy eating and exercise; to educate healthcare providers on the importance of a healthy start in life; and working with schools and the community at the grassroots level to impact kids where they learn and play.
TV / PRINT / RADIO / WEBSITE+DIGITAL / SOCIAL / EVENT-STRONG4LIFE FIELD DAYS
PHOTOGRAPHY: DAVID STUART
SPECIAL EFFECTS: DIGITAL DOMAIN
Infused this fast-food giant with a broader age-appeal in a brand hero, Captain Krystal--who is here to SAVE THE CRAVE® and make eating a little more fun. No matter how bad the situation, he’s always got your back. Well your stomach, at least.
TV / PRINT / RADIO / SOCIAL / IN RESTAURANT- COMIC STRIP & STICKERS / PROMOTIONAL - CAPE GIVEAWAY TO KIDS
VIDEOGRAPHY: RAIDER FILMS
Integrated promotional campaign to promote gift card purchase, using humor and retro styling to show that giving a Shoney’s gift card is better than wrapping bacon, pancakes, or strawberry pie. And reinforcing that the Shoney’s brand equals a fun, family-friendly experience with the favorite foods you’ve known and loved for years.
TV / PRINT / SOCIAL / DIGITAL / MENUS/ IN-STORE POP / SCRATCH-AND-SNIFF GIFT-A-CARD (STRAWBERRY PIE)
VIDEOGRAPHY: RANDY SPEARS
This important charity provides dignity to the homeless and poor by providing a voice, visibility, and shelter. The purpose of this campaign was to tell stories of the unseen. Featuring powerful, graphite-textured images of the real people struggling with poverty and sleeping on the streets who have names, lives and stories that are just as valuable as ours.
GRAPHIC IDENTITY/ PRINT / SOCIAL /GRASSROOTS - SIGNS ON SHOPPING CARTS,
BUS SHELTERS & BUS STATION BLANKET DROPS / WATER STATIONS
PHOTOGRAPHY: LEE JEFFRIES
APEX is premium outerwear, inspired by the mountains but made for the streets.
To introduce this brand extension from the venerated North Face, we showcased
professionals in their urban habitat sporting the APEX look.
GRAPHIC IDENTITY / WEBSITE + DIGITAL / SOCIAL
Where would you take your dog for daycare where they are treated like a human?
The SPOT of course! A simple premise meets powerful execution to demonstrate the point-of-difference in an otherwise commodity category.
PRINT / RADIO / WEBSITE + DIGITAL / SOCIAL / GRASSROOTS - CAR DECAL,
DOGTAG GIVEAWAY & BRANDED DOG BONES DROPPED IN LOCAL DOG PARKS
PHOTOGRAPHY: SANDRA MÜLLER
